In this day and age, communication comes in many different packages. Like most industries, journalism has been forced to adapt to the times we’re living in – instantaneous, continuous coverage on any and everything. To keep up with this demand we as humans have developed, advertisers and journalists have had to adjust to our specific needs. Short attention spans and overpopulation of news sources? That’s a simple fix for online subscriptions or services that condense major headlines into one, bite-sized text message for readers.
With that being said, corporations and social media outlets have all been vying to become the “it” application to deliver its users news. Out of all of the social media outlets, the top two for news would be Twitter and Instagram.
While popular news outlets have utilized the apps by making accounts on them to spread headlines, they have a different tactic for sending out the news. Twitter has a more personal, different approach to delivering news. With a section entitled “Trending” on the app’s homepage, users have the chance to interact with the news presented to them personally. Instagram offers a different approach. News outlets post stories with a brief teaser – something to catch the attention of readers – usually with a link to the longer story or video at the end, catering to the short attention span most readers have.
Both are very effective in their methods and have entirely changed the journalistic landscape.
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