Public relations and advertising are two very similar careers that depend on one another to work effectively. While public relations deals with the perception, an organization or company has advertising deals with the public’s perception of an organization or company’s product.
Public relations is integral to the advertising system because if a scandal, recalls, etc. have tainted a company’s image, the general public will most likely stray away from purchasing or affiliating themselves with the brand.
Advertising is just as relevant. If a company has an excellent PR team, advertising their products will be much easier because of the strong base they have.
For instance, Disney has an excellent PR base, and for this reason alone, you very rarely hear of their shortcomings. Same with Subaru. They have associated themselves with family and safety first initiatives, so they have no problem advertising their products.
Companies aren’t the only consumers of PR or advertising. Celebrities have become brands as well, and therefore must hire and manage their public image as well. Celebrities such as Kim Kardashian, Tiger Woods, and Donald Trump have all struggled with their public image at some point and have needed the help of PR agents to fix it.
All in all, public relations and advertising make the world go round and function how we see it on a day to day basis by relying on one another for business.
for more: https://journolink.com/blog/298-advertising-vs-pr-what-is-the-difference
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